Branding
BIG BLUE DOT's branding process is an organic one. Part of developing a new brand or repositioning an old one is about differentiating it from an overcrowded landscape of competitors. We count on MFA's rather than MBA's to lead the way. We combine our talents with those of the client. Together, we answer the tough questions: "What does the brand stand for? Where is it vulnerable? What does it mean to kids? It's how we get to the essence of the brand and bring what matters to kids right to the surface.

Nickelodeon
Nickelodeon branding

Noggin
Branding and positioning, style guide

VIZ Media
Branding and positioning, style guide, web site

YTV
Book of Weird style guide