Broadcast design

"Broadcast design is not entertainment programming. No one tunes into a channel to watch its program openings, logos, and station identifiers. But these elements are indispensable. When viewers land on a channel, the station branding tells them where they are, where the channel is coming from, and that the channel understands where they're coming from."
-- from the magazine, Logik*, December 1999

Here are some of our guiding principles of TV design for kids:

• It must appeal to kids of specific ages.
• It needs to grab kids' attention immediately so they stay with the channel for longer than a milli-second.
• Design follows positioning: decide what the channel stands for, then demonstrate what you mean through design.
• Every package should do something visually different each time.
• Sound design is as just as important as visual design.
• Never be afraid to experiment.

Nickelodeon
Red Rocket commercial
TechNick series

Noggin
Noggin launch package

PBS
PBS Kids' package
Ready to Learn interstitials

TBS
"The Disaster Area" identity package