Create packaging, product palette, and design for toothbrushes developed for 8 to 12 year-olds. The look needed to live under a larger umbrella with Stages 1,2, and 3 for younger kids, but appeal directly to the tween market.
We played with a palette that appeals both to boys and girls, and designed four sets of the brushes and funky decals that randomly fit each design. The packaging hangs nicely with the lower Stages but distinctly targets tweens with graphics that convey the tech feeling of clean. Stages 4 has been a sparkling success.
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