Oral-B Emerging Markets
Gillette

Create distinct yet related packaging design for two new Oral-B kids toothbrushes that would reflect a premium and basic brand for diverse emerging markets. The designs needed to be fun and playful and uniquely targeted towards a bulls-eye of kids ages five to seven.

Using classic Disney characters to tell a story, we created a whimsical theme that could be told in a rich more complex way using many characters and elements and in a simple way by using just Mickey. The stories and characters were created to appeal universally to boys and girls in the target age group and to translate cross-culturally.