|
BIG BLUE DOT created a 2-page ad that showcases a child's play with LEGO bricks in a unique way - the boys' imaginative play literally brings their LEGO world to life. The bright colors capture the spirit of LEGO and the copy highlights the endless possibilities found within a LEGO brick. A series of three 1/3-page ads followed, each highlighting a contest winner. BIG BLUE DOT also designed LEGO wristbands for the campaign to help with the New Orleans rebuilding efforts. Children can donate their LEGO bricks to children in New Orleans, and receive a LEGO wristband in return.
|
)
)
)
