PICO Cricket Packaging
MIT & PICO

The Playful Invention Company (PICO) partnered with MIT to create a mini computer, called a Cricket, that can make things spin, light up and play music. BIG BLUE DOT designed packaging materials and a web site that had tween girl appeal without excluding boys.

Original photography not only demonstrates how to use the Cricket, but is also fun and engaging. The colors and design elements give the Cricket a familiar feel and help connect it to the craft projects.