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A position that said Nick is Kids - that this entertainment channel is about what kids want, not what parents think kids want. After delivering an orange flexi-logo with signature balloon typeface, BIG BLUE DOT also created the Nickelodeon "How-To" Style Guide. This brand manual serves as a handy desktop partner for all Nickelodeon staff and marketing partners to ensure that the spirit and visual application of this brand remain constant.
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