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Branding and positioning, style guide
Noggin

Challenge

To create a brand for a new digital channel and Web site from the two leaders in kids' TV: Sesame Workshop (formerly Children's Television Workshop) and Nickelodeon.

Result

BIG BLUE DOT created a name, a flexi-logo, a positioning document, and designed the channel. We established an identity that said Noggin was not about what kids are taught, but rather, how they learn.

The Noggin logos received a BDA 2000 gold award and an AIGA Best of New England Show award in 1997. View other awards.