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Noggin launch package
Noggin
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To develop a launch package (IDs, Menus, Next Ons and interstitials) for this new digital channel from the leaders in kid's TV: Sesame Workshop (formerly Children's Television Workshop) and Nickelodeon.
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The idea was to package this channel with the same ingredients that a kid might find in their backyard, in their Mom's sewing kit, or by just getting crazy with scraps of felt. Everything from an electric blender to a robot to a firefly in a jar sprouted from the Noggin logo, conveying the message that this was a channel that catered to the way kids think.
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View
the small Quicktime movie (1.2 MB)
View
the tiny Quicktime movie (860K)
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