Perkins Panda Early Literacy Kit
Perkins School for the Blind

Create a visual look for the character "Perkins Panda" for a character-based Early Literacy Program for families of children who are blind or visually-impaired. The design needed to be appropriate for visually impaired/blind pre-school children and appeal emotionally and practically to parents and other caregivers.

BIG BLUE DOT created the lovable look of Perkins Panda. We art directed, designed, and illustrated a charming set of storybooks to give children an entertaining and developmentally-appropriate way to be more comfortable with themselves, and their immediate and greater worlds. We used chunky graphics, texture, and a progressively sophisticated palette to create a unique look for each of the books. We translated that to the entire program including activity guides, cassette inserts, and the overall packaging.