131st Circus
Ringling Brothers and Barnum & Bailey Circus

To support the "all new" brand position by creating a new look and feel for the circus every year that reflects the uniqueness of each edition and makes the freshness relevant to kids.

BIG BLUE DOT hired children's book illustrator Chris Van Dusen to create the look of the 131st edition of The Ringling Brothers and Barnum and Bailey Circus. His mastery of forced perspective, cartoon-like illustration style, and use of bright, super saturated colors helped create a look and feel that said both new and kid friendly. We used the key art of the poster to create packaging for all elements of the new circus.