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The IDs, Menus and Promos in The Disaster Area incorporated a dead pan narrator with slices of cheese, bowling pins, and other junk you might find in a kid's room. Disaster Area yellow police tape served as the logo and was used with reckless abandon to reinforce the identity of this new kids block. TBS planned the campaign to last only one season, but it was so successful that kids cried out for more. The result was a lasting, risk-taking brand that spun from TV into toys, backpacks and network events.
"The Disaster Area" identity package received an AIGA Best of New England Show award in 1997. View other awards.
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