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Arthur Style Guide
United Media

Challenge

BIG BLUE DOT was asked to update PBS' Arthur style guide, to reflect the brand's new look.

Result

The result is a guide that is slimmer and easier to use, while demonstrating the rules of the brand in a whimsical and energetic way. The guide includes elements necessary to give licensees branding and style boundaries, legal information, inspirational ideas, and a host of creative tools and examples to move the Arthur brand.