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Naruto style guide
VIZ Media

Challenge

Help introduce Japan's popular Naruto series to American licensees by creating a style guide that ensures brand consistency across all platforms.

Result

Dynamic character poses, inspired by Naruto concept art, break the gutter of the page and breathe life into a guide about rules. The extensive guide includes an extensive character relationship chart, character artwork, logo and copyright usage, design elements and product and package samples. BIG BLUE DOT also converted original, pixel based artwork to a vector format for use in the guide.